The VCR age : home video and mass communication
Author(s)
Bibliographic Information
The VCR age : home video and mass communication
(Sage focus editions, v. 105)
Sage Publications, c1989
- : hard
- : pbk
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Note
Includes bibliographical references
Description and Table of Contents
Description
In the introduction to The VCR Age, Levy describes the home video phenomenon as a fresh research site for examining some of the enduring themes and controversies of media theory. Building on and synthesizing the early literature, Part One examines the history of the VCR age and considers just how integral the VCR is to television households. Part Two focuses on specific patterns of home video use and the social\psychological factors which condition and influence them. Part Three looks at specific VCR behaviours in individuals and their consequences, while the final part addresses the impact of home video on the quality of the human condition, including discussions of its use in different countries.
Table of Contents
INTRODUCTION
Why VCRs Aren't Pop-up Toasters - Mark R Levy
Issues in Home Video Research
PART ONE: THE GROWTH OF HOME VIDEO
The Diffusion of the VCR in the United States - Bruce C Klopfenstein
Home Video - Paul B Lindstrom
The Consumer Impact
The Uses and Impact of Home Video in Great Britain - Barrie Gunter and Mallory Wober
PART TWO: USING THE VCR
Adolescents and the VCR Boom - Bradley S Greenberg and Carolyn Lin
Old, New and Non-users
Social and Psychological Antecedents of VCR Use - Alan M Rubin and Rebecca B Rubin
Subjective Differences in the Use and Evaluation of the VCR - Milton J Shatzer and Thomas R Lindlof
PART THREE: THE VCR AND THE INDIVIDUAL
Big Eyes but Clumsy Fingers - Akiba A Cohen and Laura Cohen
Knowing About and Using Technological Features of Home VCRs
Measuring VCR "Ad-voidance" - Barry S Sapolsky and Edward Forrest
School Achievement, Self-esteem and Adolescents' Video Use - Keith Roe
PART FOUR: VCRs, GROUPS AND SOCIETIES
Away from the Mainstream - Julia R Dobrow
VCRs and Ethnic Identity
VCR Narrowcasting in the Kibbutz - Dov Shinar
The Worldwide Cultural and Economic Impact of Video - Christine Ogan
The Videocassette Recorder in the USSR and Soviet-bloc Countries - Douglas A Boyd
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