Customer-focused marketing of financial services

Author(s)

• Zenoff, David B.

Bibliographic Information

Customer-focused marketing of financial services

edited by David B. Zenoff

（The Institutional investor series in finance）

Harper & Row, c1989

Note

Includes index

• NCID: BA1047359X
• ISBN:
  • 088730348X
• LCCN: 89031151
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xxiii, 131 p.
• Size: 24 cm
• Classification:
  • LCC : HG173
  • DC19 : 332.1/068/8
• Subject Headings:
  • LCSH : Financial services industry
• Parent Bibliography ID:
  • BA06549177