The Practice of advertising

著者

• Hart, Norman A.
• O'Connor, James
• CAM Foundation
• Institute of Marketing

書誌事項

The Practice of advertising

edited by Norman A. Hart and James O'Connor

Heinemann on behalf of the CAM Foundation and the Institute of Marketing, 1983

2nd ed

注記

Previous ed.: 1978

Includes bibliographies and index

詳細情報

• NII書誌ID(NCID): BA10552721
• ISBN:
  • 0434907162
• 出版国コード: uk
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: London
• ページ数/冊数: xx, 252 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5813.G7
  • DC19 : 659.1/0941
• 件名:
  • PRECIS : Great Britain. Advertising
  • LCSH : Advertising -- Great Britain