The Practice of advertising

Author(s)

• Hart, Norman A.
• O'Connor, James
• CAM Foundation
• Institute of Marketing

Bibliographic Information

The Practice of advertising

edited by Norman A. Hart and James O'Connor

Heinemann on behalf of the CAM Foundation and the Institute of Marketing, 1983

2nd ed

Note

Previous ed.: 1978

Includes bibliographies and index

Details

• NCID: BA10552721
• ISBN:
  • 0434907162
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: xx, 252 p.
• Size: 24 cm
• Classification:
  • LCC : HF5813.G7
  • DC19 : 659.1/0941
• Subject Headings:
  • PRECIS : Great Britain. Advertising
  • LCSH : Advertising -- Great Britain