Market segmentation

Author(s)

• Frank, Ronald Edward
• Massy, William F.
• Wind, Yoram J.

Bibliographic Information

Market segmentation

[by] Ronald E. Frank, William F. Massey [and] Yoram Wind

（Prentice-Hall international series in management）

Prentice-Hall, [1972]

Note

Bibliography: p. 255-279

Details

• NCID: BA10557474
• ISBN:
  • 0135575796
• LCCN: 70162351
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Englewood Cliffs, N.J.
• Pages/Volumes: xii, 292 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415
  • DC : 658.8
• Subject Headings:
  • LCSH : Market segmentation
• Parent Bibliography ID:
  • BA00045024