The marketing challenge of 1992

Author(s)

• Quelch, John A.
• Buzzell, Robert D. (Robert Dow)
• Salama, Eric

Bibliographic Information

The marketing challenge of 1992

John A. Quelch, Robert D. Buzzell, Eric R. Salama

Addison-Wesley Pub. Co., c1990

Note

Includes bibliographical references

• NCID: BA10562281
• ISBN:
  • 0201515628
• LCCN: 89017770
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Reading, Mass.
• Pages/Volumes: ix, 390 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.12.E82
  • DC20 : 337.1/42
• Subject Headings:
  • LCSH : Marketing -- European Economic Community countries -- Case studies
  • LCSH : Europe -- Economic integration
  • LCSH : Corporations, Foreign -- European Economic Community countries