Elements of export marketing and management
著者
書誌事項
Elements of export marketing and management
Chapman and Hall, c1990
2nd ed
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注記
Includes bibliographical references (p. [302]) and index
内容説明・目次
内容説明
This revised edition provides a practical overall understanding of the techniques of export marketing on a cost-effective basis in a competitive environment. Emphasis is placed on complete professionalism and commitment together with the strategies and techniques to identify and develop profitable overseas markets. Attention is also given to the market entry option and the servicing and management of the overseas market. The book is ideally suited not only for university and polytechnic courses in the United Kingdom but also for those concerned with economies in both developing and advanced countries. The author also wrote "Elements of Export Practice". An ELBS/LPBB edition is available.
目次
- Introduction and the export marketing office
- market analysis
- export market research and survey
- export promotion
- export finance
- costing and pricing
- budgetary and marketing controls
- incoterms 1990
- export selling. Appendices: marketing and international trade terms and abbreviations
- publications available to help the exporter
- world currencies.
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