Marketing principles

Author(s)

• Enis, Ben M.

Bibliographic Information

Marketing principles

Ben M. Enis

Goodyear Pub. Co., c1980

3rd ed

Note

Includes bibliographies and indexes

Details

• NCID: BA10654018
• ISBN:
  • 0830254846
• LCCN: 79027099
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Santa Monica, Calif.
• Pages/Volumes: xxiii, 647 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.13
  • DC : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management