Image theory : decision making in personal and organizational contexts
著者
書誌事項
Image theory : decision making in personal and organizational contexts
（Wiley series in industrial and organizational psychology）
Wiley, c1990
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注記
Bibliography: p. [231]-246
Includes indexes
内容説明・目次
内容説明
Image theory represents a logical extension of earlier work on a contingency model of decision strategies. It is based on a belief that most people, most of the time, for most decisions use fairly unanalytic strategies. Image theory is intended to provide a radical departure from the prevailing paradigm of rational decision making. This theory uses terms like images, values, principles and fittingness, and argues that the domain of traditional decision theory is probably a poor description of most decision processes.
目次
- Introduction to image theory
- the images
- framing and deliberation
- the compatibility test
- more on compatibility
- the profitability test
- implementation and progress
- image theory applied.
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