Advertising theory and practice

Author(s)

• Sandage, C. H. (Charles Harold)
• Fryburger, Vernon Ray
• Rotzoll, Kim B.

Bibliographic Information

Advertising theory and practice

C.H. Sandage, Vernon Fryburger, Kim Rotzoll

（The Irwin series in marketing）

R.D. Irwin, 1983

11th ed

Note

Includes bibliographical references and index

Details

• NCID: BA1066256X
• ISBN:
  • 0256028516
• LCCN: 82083425
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Homewood, Ill.
• Pages/Volumes: xv, 509 p., [6] p. of plates
• Size: 25 cm
• Classification:
  • LCC : HF5823
  • DC19 : 659.1
• Subject Headings:
  • LCSH : Advertising
• Parent Bibliography ID:
  • BA0019742X