The other guy blinked : how Pepsi won the cola wars

Author(s)

• Enrico, Roger
• Kornbluth, Jesse

Bibliographic Information

The other guy blinked : how Pepsi won the cola wars

Roger Enrico and Jesse Kornbluth

Bantam, 1986

Note

Includes index

Details

• NCID: BA10685918
• ISBN:
  • 0553051776
• LCCN: 86017485
• Country Code: cn
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Tononto ; New York
• Pages/Volumes: viii, 280 p.
• Size: 24 cm
• Classification:
  • LCC : HD9349.S634
  • DC19 : 338.7/66362/0973
• Subject Headings:
  • LCSH : Pepsi-Cola Company
  • LCSH : Coca-Cola Company
  • LCSH : Soft drink industry -- United States