Advertising : its role in modern marketing

Author(s)

• Dunn, S. Watson (Samuel Watson)
• Barban, Arnold M.

Bibliographic Information

Advertising : its role in modern marketing

S. Watson Dunn, Arnold M. Barban

（The Dryden Press series in marketing）

CBS College Pub., Dryden Press , c1982

5th ed.

Note

Includes bibliographies and index

Details

• NCID: BA10748472
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: xxi, 709 p., [8] p. of plates
• Size: 26 cm
• Classification:
  • LCC : HF5823
  • DC19 : 659.1
• Subject Headings:
  • LCSH : Advertising
• Parent Bibliography ID:
  • BA03762950