Issues in advertising : the economics of persuasion

著者

• Tuerck, David G.
• American Enterprise Institute for Public Policy Research

書誌事項

Issues in advertising : the economics of persuasion

edited by David G. Tuerck

（AEI symposia, 78D）

American Enterprise Institute for Public Policy Research, c1978

• : pbk

注記

Papers presented at a conference sponsored by the American Enterprise Institute and held June 10-11, 1976 in Washington, D.C

Includes bibliographical references

• NII書誌ID(NCID): BA10748803
• ISBN:
  • 0844721271
  • 0844721263
• LCCN: 78006139
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Washington
• ページ数/冊数: 284 p.
• 大きさ: 23 cm
• 分類:
  • LCC : HF5827
  • DC : 338.4/3
• 件名:
  • LCSH : Advertising -- Economic aspects -- Congresses
• 親書誌ID:
  • BA00295032