Issues in advertising : the economics of persuasion

Author(s)

• Tuerck, David G.
• American Enterprise Institute for Public Policy Research

Bibliographic Information

Issues in advertising : the economics of persuasion

edited by David G. Tuerck

（AEI symposia, 78D）

American Enterprise Institute for Public Policy Research, c1978

• : pbk

Note

Papers presented at a conference sponsored by the American Enterprise Institute and held June 10-11, 1976 in Washington, D.C

Includes bibliographical references

Details

• NCID: BA10748803
• ISBN:
  • 0844721271
  • 0844721263
• LCCN: 78006139
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Washington
• Pages/Volumes: 284 p.
• Size: 23 cm
• Classification:
  • LCC : HF5827
  • DC : 338.4/3
• Subject Headings:
  • LCSH : Advertising -- Economic aspects -- Congresses
• Parent Bibliography ID:
  • BA00295032