Comparison advertising : a worldwide study

Author(s)

Bibliographic Information

Comparison advertising : a worldwide study

J.J. Boddewyn, Katherin Marton ; with the special assistance of IAA national chapters ; Rita Bari ... [et al.]

（Communication arts book）

Hastings House, c1978

Available at  / 5 libraries

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Note

"A worldwide study sponsored by the International Advertising Association."

Includes index

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Details

  • NCID
    BA10749271
  • ISBN
    • 0803812493
  • LCCN
    78005546
  • Country Code
    us
  • Title Language Code
    eng
  • Text Language Code
    eng
  • Place of Publication
    New York
  • Pages/Volumes
    x, 245 p.
  • Size
    24 cm
  • Classification
  • Subject Headings
  • Parent Bibliography ID
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