Big business blunders : mistakes in multinational marketing

Author(s)

• Ricks, David A.

Bibliographic Information

Big business blunders : mistakes in multinational marketing

David A. Ricks

（The Irwin series in marketing）

Dow Jones-Irwin, 1983

• pbk.

Note

Bibliography: p. 155-158

• NCID: BA10753315
• ISBN:
  • 0256028508
• LCCN: 82071900
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Homewood, Ill.
• Pages/Volumes: x, 158 p.
• Size: 23 cm
• Classification:
  • LCC : HF1009.5
  • DC19 : 658.8/48
• Subject Headings:
  • LCSH : Export marketing
  • LCSH : International business enterprises
• Parent Bibliography ID:
  • BA0019742X