Japan versus the West : image and reality
Author(s)
Bibliographic Information
Japan versus the West : image and reality
（Penguin economics）
Penguin, 1990
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Note
"First published in Japan by Chuokoron-Sha Inc. 1980. English language edition published under the title "Misunderstansing : Europe vs. Japan", 1981. First published in Great Britain in a revised edition under the title "Japan versus Europe : a history of misunderstanding" by Penguin Books 1983. Newly revised edition published under the present title 1990"--T.p. verso
Includes bibliographical references
Translated from the Japanese
Description and Table of Contents
Description
From zips to ships, from hi-fi to steel, from cameras to cars, from optics to motorbikes, hardly a day goes by without yet another European industry throwing in the sponge, unable to compete with Japan. What are the reasons? Are the Europeans lazy and ignorant of Japan, while the Japanese are industrious and well-informed about Europe? Or are the Japanese operating with unfair advantage? Wilkinson examines the rights and wrongs on both sides and concludes with a series of practical proposals for increasing understanding as well as improving relations between Europe and Japan.
by "Nielsen BookData"