The new competition

Author(s)

• Kotler, Philip
• Fahey, Liam
• Somkid Jatusripitak

Bibliographic Information

The new competition

Philip Kotler, Liam Fahey, Somkid Jatusripitak

Prentice-Hall, c1985

Note

Bibliography: p. 268-281

Includes index

Details

• NCID: BA10766736
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Tokyo
• Pages/Volumes: xii, 292 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415.12.J3
  • DC19 : 382/.0952
• Subject Headings:
  • LCSH : Marketing -- Japan
  • LCSH : Export marketing -- Japan