Contemporary marketing

Author(s)

• Boone, Louis E.
• Kurtz, David L.

Bibliographic Information

Contemporary marketing

Louis E. Boone, David L. Kurtz

（The Dryden Press series in marketing）

Dryden Press, c1980

3d ed

Note

Includes bibliographical references and indexes

Details

• NCID: BA10784895
• ISBN:
  • 003051391X
• LCCN: 79051058
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Hinsdale, Ill.
• Pages/Volumes: xx, 536 p.
• Size: 25 cm
• Classification:
  • LCC : HF5415
  • DC : 658.8
• Subject Headings:
  • LCSH : Marketing
• Parent Bibliography ID:
  • BA03762950