Marketing plans : how to prepare them, how to use them

Author(s)

• McDonald, Malcolm
• Institute of Marketing
• CAM Foundation

Bibliographic Information

Marketing plans : how to prepare them, how to use them

Malcolm H.B. McDonald

Heinemann, 1989

2nd ed

Note

Includes index

Details

• NCID: BA10789855
• ISBN:
  • 0434913006
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: ix, 337 p.
• Size: 24 cm.
• Classification:
  • LCC : HF5415.13
  • DC19 : 658.8/02
• Subject Headings:
  • LCSH : Marketing -- Management