Spending advertising money : an introduction to media planning, media buying and the uses of media research
著者
書誌事項
Spending advertising money : an introduction to media planning, media buying and the uses of media research
Business Books , Distributed exclusively in North America by Renouf/USA, 1979
3rd ed
- pbk.
- (hard)
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注記
"Published in association with CAM (Communication, Advertising, and Marketing Education Foundation)"
Distributor from label on fly-leaf
Includes bibliographical references and index