Spending advertising money : an introduction to media planning, media buying and the uses of media research

書誌事項

Spending advertising money : an introduction to media planning, media buying and the uses of media research

Simon Broadbent

Business Books , Distributed exclusively in North America by Renouf/USA, 1979

3rd ed

  • pbk.
  • (hard)

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注記

"Published in association with CAM (Communication, Advertising, and Marketing Education Foundation)"

Distributor from label on fly-leaf

Includes bibliographical references and index

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