Spending advertising money : an introduction to media planning, media buying and the uses of media research
著者
書誌事項
Spending advertising money : an introduction to media planning, media buying and the uses of media research
Business Books , Distributed exclusively in North America by Renouf/USA, 1979
3rd ed
- pbk.
- (hard)
大学図書館所蔵 全1件
注記
"Published in association with CAM (Communication, Advertising, and Marketing Education Foundation)"
Distributor from label on fly-leaf
Includes bibliographical references and index