Spending advertising money

Author(s)

• Broadbent, Simon
• Jacobs, Brian D. (Brian David)

Bibliographic Information

Spending advertising money

Simon Broadbent and Brian Jacobs

Business Books, 1984

4th ed.

• pbk.
• (hard)

Note

Includes bibliographical references and index

Details

• NCID: BA1079110X
• ISBN:
  • 0091559715
  • 0091559707
• LCCN: 84210502
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: 424 p.
• Size: 22 cm
• Classification:
  • LCC : HF5826.5
  • DC19 : 659.1/068/1
• Subject Headings:
  • LCSH : Advertising media planning
  • LCSH : Advertising -- Costs
  • LCSH : Advertising -- Research