Marketing below-the-line

Author(s)

• Christopher, Martin
• Cowell, Donald W.
• Wills, Gordon

Bibliographic Information

Marketing below-the-line

Martin Christopher ; in association with Donald Cowell ... [et al.] ; foreword by Gordon Wills

（Studies in management, no. 9）

G. Allen and Unwin, 1972

Note

Includes index

Details

• NCID: BA10792601
• ISBN:
  • 0046580735
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: 3-158 p.
• Size: 23 cm
• Classification:
  • DC18 : 658.8/2
• Subject Headings:
  • PRECIS : Marketing. Below-the-line promotion
  • LCSH : Sales promotion
• Parent Bibliography ID:
  • BA03400552