Planning and marketing conferences and workshops : tips, tools, and techniques
著者
書誌事項
Planning and marketing conferences and workshops : tips, tools, and techniques
（Jossey-Bass higher education series）（The Jossey-Bass management series）
Jossey-Bass, 1990
1st ed
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注記
Includes bibliographical references (p. 209-212) and index
内容説明・目次
内容説明
A hands-on, how-to guide for planning and marketing high-quality conferences, meetings and workshops - offering more than 170 practical, easy-to-implement tips that apply to all kinds of conferences and workshops. The book includes such features as sample dialogues for conducting telephone interviews with potential attendees, step-by-step advice on how to merge lists in a computer data base, sample contracts for securing meeting places and services, and guidelines for designing conference and workshop evaluations.
目次
- 14 steps to successful conferences and workshops
- planning dynamic programmes - 18 tips for programme design and development
- reaching potential participants - 34 tips for mailing list selection, maintenance and tracking
- establishing a quality image - 31 tips for graphic design, typesetting and printing
- predicting costs and revenues - 28 tips for developing accurate and realistic budgets
- negotiating favourable contracts - 17 tips for securing meeting space, lodging and meals
- evaluating and improving programmes - 18 tips for determining whether programmess are achieving goals and expectations
- staying on the cutting edge - 26 tips for conducting ongoing market research and analysis
- building professional knowledge and skills - key resources and readings for conference and workshop planners.
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