Management science in marketing

Author(s)

• Montgomery, David Bruce
• Urban, Glen L.

Bibliographic Information

Management science in marketing

David B. Montgomery and Glen L. Urban

（Prentice-Hall international series in management）

Prentice-Hall, c1969

Note

Bibliographical footnotes

Details

• NCID: BA10834993
• LCCN: 69014590
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Englewood Cliffs, N.J.
• Pages/Volumes: xix, 376 p
• Size: 24 cm
• Classification:
  • LCC : HF5415.13
  • DC : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management
• Parent Bibliography ID:
  • BA00045024