New essays in marketing theory

Author(s)

• Fisk, George

Bibliographic Information

New essays in marketing theory

Edited by George Fisk

Allyn and Bacon, c1971

Note

Includes bibliographies

Details

• NCID: BA10852372
• LCCN: 70153702
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Boston
• Pages/Volumes: xii, 460 p
• Size: 24 cm
• Classification:
  • LCC : HF5415
  • DC : 658.8/001
• Subject Headings:
  • LCSH : Marketing -- Addresses, essays, lectures