Promotional strategy

Author(s)

• Engel, James F.
• Wales, Hugh G.
• Warshaw, Martin R.

Bibliographic Information

Promotional strategy

[by] James F. Engel, Hugh G. Wales [and] Martin R. Warshaw

R.D. Irwin, 1967

Note

Bibliographical footnotes

Includes index

Details

• NCID: BA10853568
• LCCN: 67017051
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Homewood, Ill.
• Pages/Volumes: xiii, 665 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415
  • DC : 658.8/2
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Advertising
  • LCSH : Marketing -- Management