Marketing information systems : selected readings

Author(s)

• Schewe, Charles D.

Bibliographic Information

Marketing information systems : selected readings

edited by Charles D. Schewe

American Marketing Association, c1976

Note

Includes bibliographies

Details

• NCID: BA10856395
• ISBN:
  • 087757071X
• LCCN: 76003791
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Chicago
• Pages/Volumes: 186 p.
• Size: 28 cm
• Classification:
  • LCC : HF5415.13
  • DC : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management -- Addresses, essays, lectures
  • LCSH : Marketing research -- Addresses, essays, lectures
  • LCSH : Management information systems -- Addresses, essays, lectures