Incorporating marketing into corporate planning models

Author(s)

• McCann, John M.
• Reibstein, David J.

Bibliographic Information

Incorporating marketing into corporate planning models

by John M. McCann and David J. Reibstein

（Report / Marketing Science Institute, No. 78-111）

Marketing Science Institute, c1978

Details

• NCID: BA1087571X
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cambridge, Mass.
• Pages/Volumes: 28 p.
• Size: 28 cm
• Parent Bibliography ID:
  • BA07416951