Enterprise and competitiveness : a systems view of international business

書誌事項

Enterprise and competitiveness : a systems view of international business

Mark Casson

Clarendon Press , Oxford University Press, 1990

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注記

Includes bibliographical references (p. [209]-215) and index

内容説明・目次

内容説明

This book develops a new theoretical approach to entrepreneurship in the firm. The author challenges the long-held belief that economics is a discipline that can be adequately pursued in isolation from the other social sciences. He argues that the productivity of economic units - whether families, firms, or nation states - is affected by the degree of cooperation between the members of these units, which cannot be fully understood unless cultural dynamics are considered. Economic and cultural determinants of performance are combined into a single analytical framework, applying theory to a wide range of topical issues which it is hoped will be of major interest to policy-makers and strategists in the US, Europe and Japan. These include the use of corporate culture to engineer a climate of trust within the firm, and the use of joint ventures to extend networks of trust into other firms as well. The book's international perspective highlights the way cultural differences influence innovation and competitiveness at both the corporate and national level.

目次

  • Recent trends in international business
  • A systems view of international production
  • Entrepreneurship in international business
  • Entrepreneurial culture as a competitive advantage
  • The economics of trust: explaining differences in corporate structures between the US and Japan
  • Multinational enterprises in less developed countries: cultural and economic interactions
  • Joint ventures
  • Information services: the effects on multinational activity of new information technology
  • Summary and conclusions.

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