The Interface of marketing and strategy

Author(s)

• Day, George S.
• Weitz, Barton A.
• Wensley, Robin

Bibliographic Information

The Interface of marketing and strategy

edited by George Day, Barton Weitz, Robin Wensley

（Strategic management policy and planning, v. 4）

JAI Press, c1990

Note

Includes bibliographical references

Details

• NCID: BA10926898
• ISBN:
  • 0892328096
• LCCN: 90004678
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Greenwich, Conn.
• Pages/Volumes: xxi, 453 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.135
  • DC20 : 658.8/02
• Subject Headings:
  • LCSH : Marketing -- Decision making
  • LCSH : Marketing -- Management
• Parent Bibliography ID:
  • BA05014866