The Interface of marketing and strategy
著者
書誌事項
The Interface of marketing and strategy
（Strategic management policy and planning, v. 4）
JAI Press, c1990
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注記
Includes bibliographical references
内容説明・目次
内容説明
This text covers such topics as the structure and evolution of competitive markets, gaining and sustaining competitive advantage, and formulating strategy components.
目次
- Introduction: the contribution of marketing to strategy, George Day et al. Part 1 The structure and evolution of competitive markets: market structure analysis - practice, problems and promise, Allan D. Shocker et al
- relationships among competitors, Geoffrey Easton
- the impact of competition on strategic marketing decisions, Ram C. Rao
- evolutionary models of markets and competitive structure, Mary Lambkin. Part 2 Gaining and sustaining competitive advantage: market position and competitive strategy, Bradley T. Gale and Robert D. Buzzell
- modelling customer loyalty - a customer-based source of competitive advantage, Barbara E. Kahn and Robert J. Meyer
- the design and management of channels of distribution, Gary L. Frazier
- market entry and defensive strategies, Hubert Gatignon and Pradeep Bansal. Part 3 Formulating strategy components: market response approaches to marketing strategy decisions, Leonard Lodish and Bari Harlam
- assessing market response - a review of empirical research, Gary M. Erickson
- positioning analysis and strategy, Yoram J. Wind
- indetifying and evaluating new product opportunities, Robert G. Cooper.
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