The Interface of marketing and strategy
著者
書誌事項
The Interface of marketing and strategy
（Strategic management policy and planning, v. 4）
JAI Press, c1990
大学図書館所蔵 全27件
注記
Includes bibliographical references
内容説明・目次
内容説明
This text covers such topics as the structure and evolution of competitive markets, gaining and sustaining competitive advantage, and formulating strategy components.
目次
- Introduction: the contribution of marketing to strategy, George Day et al. Part 1 The structure and evolution of competitive markets: market structure analysis - practice, problems and promise, Allan D. Shocker et al
- relationships among competitors, Geoffrey Easton
- the impact of competition on strategic marketing decisions, Ram C. Rao
- evolutionary models of markets and competitive structure, Mary Lambkin. Part 2 Gaining and sustaining competitive advantage: market position and competitive strategy, Bradley T. Gale and Robert D. Buzzell
- modelling customer loyalty - a customer-based source of competitive advantage, Barbara E. Kahn and Robert J. Meyer
- the design and management of channels of distribution, Gary L. Frazier
- market entry and defensive strategies, Hubert Gatignon and Pradeep Bansal. Part 3 Formulating strategy components: market response approaches to marketing strategy decisions, Leonard Lodish and Bari Harlam
- assessing market response - a review of empirical research, Gary M. Erickson
- positioning analysis and strategy, Yoram J. Wind
- indetifying and evaluating new product opportunities, Robert G. Cooper.
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