Rumor in the marketplace : the social psychology of commercial hearsay

Author(s)

• Koenig, Fredrick

Bibliographic Information

Rumor in the marketplace : the social psychology of commercial hearsay

Fredrick Koenig

Auburn House Pub. Co., c1985

Note

Includes bibliographies and index

• NCID: BA10948427
• ISBN:
  • 0865691177
• LCCN: 84012379
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Dover, Mass.
• Pages/Volumes: xii, 180 p.
• Size: 25 cm
• Classification:
  • LCC : HD59.2
  • DC19 : 302.2/4
• Subject Headings:
  • LCSH : Corporate image
  • LCSH : Rumor
  • LCSH : Social psychology