A preface to marketing management

Author(s)

• Peter, J. Paul
• Donnelly, James H.

Bibliographic Information

A preface to marketing management

J. Paul Peter, James H. Donnelly, Jr

BPI/Irwin, 1988

4th ed

• :pbk.

Note

Bibliography: p. 297-307

Includes indexes

Details

• NCID: BA10952005
• ISBN:
  • 0256060789
• LCCN: 87071348
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Homewood, Ill.
• Pages/Volumes: xii, 320 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.13
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Marketing -- Management