Strategic marketing for educational institutions

Author(s)

• Kotler, Philip
• Fox, Karen F. A.

Bibliographic Information

Strategic marketing for educational institutions

Philip Kotler, Karen F.A. Fox

Prentice-Hall, c1985

Note

Includes bibliographies and index

Details

• NCID: BA11030969
• ISBN:
  • 0138514038
• LCCN: 84024766
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Englewood Cliffs, N.J.
• Pages/Volumes: xv, 396 p.
• Size: 24 cm
• Classification:
  • LCC : LB2806
  • DC19 : 370/.68/8
• Subject Headings:
  • LCSH : Education -- Marketing
  • LCSH : Public relations -- Schools
  • LCSH : Educational fund raising
  • LCSH : Educational planning