1992 : strategies for the single market
著者
書誌事項
1992 : strategies for the single market
Kogan Page in association with the Chartered Institute of Management Accountants, 1990
Rev. ed
- タイトル別名
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Nineteen ninety-two
大学図書館所蔵 件 / 全13件
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該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Bibliography: p. [421]-422
Includes index
内容説明・目次
内容説明
This study provides a description of the strategic opportunities of the pending single European market. The text outlines the procedures managers should follow to gain expertise in European and international business and acts as a handbook for managers who wish to adapt, compete and influence company policy. The book covers single market legislation, marketing, how to research markets, pricing strategy, product development, foreign exchange, research and development.
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