Managing the resource allocation process : a study of corporate planning and investment

書誌事項

Managing the resource allocation process : a study of corporate planning and investment

Joseph L. Bower

(Harvard Business School classics, 3)

Harvard Business School Press, c1986

Rev. ed

  • pbk. : alk. paper

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注記

Includes bibliographical references (p. [349]-353) and index

内容説明・目次

内容説明

This is the definitive examination of strategic investment from the viewpoint of the people who run the company - the CEO and principal officers. It includes four case histories that follow specific investment projects from their inception to their approval by top management. It is "A Harvard Business School Classics Edition".

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