Mini cases in marketing

Author(s)

• Massingham, Lester
• Lancaster, Geoffrey A.
• Institute of Marketing

Bibliographic Information

Mini cases in marketing

Lester Massingham and Geoff Lancaster

Published on behalf of the Institute of Marketing [by] Heinemann Profession Publishing, 1990

Note

Includes index

Details

• NCID: BA11051109
• ISBN:
  • 043491312X
• Country Code: uk
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: London
• Pages/Volumes: vi, 168 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415
  • UDC : 658.8
  • DC20 : 658.8
• Subject Headings:
  • PRECIS : Marketing
  • LCSH : Marketing