Entrepreneurial strategies : text and cases
著者
書誌事項
Entrepreneurial strategies : text and cases
（Kent series in management）
PWS-Kent Pub., c1990
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注記
Includes bibliographical references and indexes
内容説明・目次
内容説明
This book should be of interest to students taking courses in starting their own business.
目次
Overview of entrepreneurial strategies. Self-assessment, what career do I fit? Preparation for an entrepreneurial career. Where start-up ideas originate. Ideas with margin: differentiation and focus strategies. Ideas with margin: profit through lowest cost and focus. Breaking into a market. Sales presentation. Who will supply you? Franchising. Start up and growth through licensing. Acquisition finding and structuring. Financial resources: how much money will you need and how will you obtain it? The business plan. Will you be an entrepreneur?
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