Marketing planning and strategy

Author(s)

• Jain, Subhash C.

Bibliographic Information

Marketing planning and strategy

Subhash C. Jain

South-Western Pub. Co., c1985

2nd ed

Note

Includes bibliographical references and index

Details

• NCID: BA1111286X
• ISBN:
  • 0538191309
• LCCN: 84071039
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: Cincinnati
• Pages/Volumes: xiv, 962 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415.13
  • DC19 : 658.8/02
• Subject Headings:
  • LCSH : Marketing -- Management