Inside marketing : a selection of readings from Business week

Author(s)

• Futrell, Charles

Bibliographic Information

Inside marketing : a selection of readings from Business week

Charles Futrell

（The McGraw-Hill marketing series）

McGraw-Hill Book Co., c1989

Uniform Title

Business week

Note

International edition

Details

• NCID: BA11143353
• ISBN:
  • 0071003924
• LCCN: 87060241
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York ; Tokyo
• Pages/Volumes: viii, 190 p.
• Size: 24 cm
• Classification:
  • LCC : HF5415
  • DC19 : 658.8
• Subject Headings:
  • LCSH : Marketing
  • LCSH : Marketing -- United States
• Parent Bibliography ID:
  • BA00548364