Conceptual readings in the marketing economy

Author(s)

• Narver, John C.
• Savitt, Ronald

Bibliographic Information

Conceptual readings in the marketing economy

John C. Narver, Ronald Savitt

（Holt, Rinehart and Winston marketing series）

Holt, Rinehart and Winston, 1971

Note

Includes bibliographical references

Details

• NCID: BA11156559
• ISBN:
  • 003079305X
• LCCN: 71126138
• Country Code: us
• Title Language Code: eng
• Text Language Code: eng
• Place of Publication: New York
• Pages/Volumes: x, 432 p.
• Size: 23 cm
• Classification:
  • LCC : HF5415
  • DC : 658.8/008
• Subject Headings:
  • LCSH : Marketing -- Addresses, essays, lectures
• Parent Bibliography ID:
  • BA03809544