Developing strategies for competitive advantage
著者
書誌事項
Developing strategies for competitive advantage
（The best of long range planning, no. 5）
Pergamon Press, 1990
1st ed
- : hard
- : flexi
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注記
Includes bibliographical references
内容説明・目次
内容説明
How can an organization use strategy to achieve a competitive advantage over its rivals? This book addresses this fundamental issue in strategic planning with a selection of exceptional articles covering two complementary areas: techniques for developing competitive strategies, and case histories, showing how these techniques have been applied to particular situations. The authors pinpoint the crucial factors which help companies, whether smaller firms or multinationals, successfully build sustainable and profitable competitive advantage at the strategic business unit and corporate level.
目次
- Introduction: Developing strategies for competitive advantage, P McNamee. Landmark Techniques. A fundamental approach to strategy development, B Hedley. Strategy and the 'business portfolio', B Hedley. The directional policy matrix - tool for strategic planning, S J Q Robinson, R E Hichens & D P Wade.
- A frame of reference for strategy development, P Patel & M Younger
- Successful businesses compete on quality - not costs, R Luchs. Managing diversity: strategy and control in diversified British companies, M Goold & A Campbel
- . Creating value to keep the raiders at bay, B C Reimann. Building synergy in the diversified business, C J Clarke & K Brennan
- Case Histories. Importance of relative market share in strategic planning - a case study, J Delombre & B Bruzeli
- s. Portfolio planning at Akzo, Drs T M Tieleman. Portfolio analysis for the small firm, I Bamberger. Tetra Pak - a model for successful innovation, H G Jones. Strategic management in major Japanese hightech companies, G-I Nakamura. Mapping competitive groups in the clothing industry, P McNamee & M McHugh.
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