How to conquer the U S market : a guide for exporting to the United States of America
著者
書誌事項
How to conquer the U S market : a guide for exporting to the United States of America
Routledge, 1990
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注記
Includes bibliography and index
内容説明・目次
内容説明
Rules, regulations and the sheer size of the market present quite a challenge for those who hope to trade with the USA. While much has been written on the US market it has, for the larger part, been theoretical in its approach and as markets shift and laws change, it quickly becomes dated. Having worked for almost 25 years and on 5 continents as an import/export practitioner, trainer, consultant and writer, Kenneth Weiss tries to avoid this rigidity and approaches the problems practically. Rather than concentrating on demographic and economic facts, his approach shows how to use known data and regulations, while explanations are backed by examples. Other practical information includes a list of addresses of all the major regulatory agencies and a useful chapter on pricing.
目次
- Characteristics of the US market
- trends in the United States
- market entry strategies
- market research and planning
- product testing and development
- setting up distribution channels
- pricing for long range profit
- promotion in the USA
- shipping to the USA
- US customs, procedures and regulations
- more import restrictions
- other important regulations.
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