Serving the ageless market : strategies for selling to the fifty-plus market

著者

• Wolfe, David B.

書誌事項

Serving the ageless market : strategies for selling to the fifty-plus market

David B. Wolfe

McGraw-Hill, c1990

タイトル別名

Fifty-plus market

注記

Includes index

内容説明・目次

内容説明

In this text the author takes a look into the psyche of the older person as a consumer and presents a new way of looking at marketing to people over 50. The book is concerned with the marketing techniques and opportunities that grow out of this new approach to reaching the "ageless market".

「Nielsen BookData」 より

詳細情報

• NII書誌ID(NCID): BA11203058
• ISBN:
  • 0070714061
• LCCN: 90031480
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: New York
• ページ数/冊数: xviii, 302 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5415.13
  • DC20 : 658.8/02
• 件名:
  • LCSH : Marketing -- United States -- Management
  • LCSH : Aged as consumers -- United States
  • LCSH : Consumer behavior -- United States