What's in a name? : advertising and the concept of brands

著者

• Jones, John Philip

書誌事項

What's in a name? : advertising and the concept of brands

John Philip Jones ; foreword by Don Johnston

Lexington Books, c1986

• alk. paper

注記

Includes bibliographies and index

詳細情報

• NII書誌ID(NCID): BA11254693
• ISBN:
  • 0669111422
• LCCN: 85045039
• 出版国コード: us
• タイトル言語コード: eng
• 本文言語コード: eng
• 出版地: Lexington, Mass.
• ページ数/冊数: xxii, 292 p.
• 大きさ: 24 cm
• 分類:
  • LCC : HF5823
  • DC19 : 658.8/343
• 件名:
  • LCSH : Advertising
  • LCSH : Brand name products