Focus groups : theory and practice
著者
書誌事項
Focus groups : theory and practice
（Applied social research methods series, v. 20）
Sage, c1990
- : hard
- : pbk.
大学図書館所蔵 全35件
注記
Includes bibliographical references
内容説明・目次
内容説明
Stressing the unique interaction of the moderator and group as well as the mechanics of designing, conducting and interpreting the outcome of focus groups, this book provides a systematic treatment of focus group interviews within the context of social science research and theory. It also brings together the substantial literature on group processes and the analysis of qualitative data.
目次
Introduction
Group Dynamics and Focus Group Research
Recruiting Focus Group Participants and Designing the Interview Guide
The Focus Group Moderator
Conducting the Focus Group
Analyzing Focus Group Data
Focus Group Research in Action
Conclusion
「Nielsen BookData」 より