Marketing planning models
著者
書誌事項
Marketing planning models
（TIMS studies in the management sciences, v. 18）
North-Holland Pub. Co. , Sole distributors for the U.S.A. and Canada, Elsevier Science Pub. Co., 1982
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注記
Includes bibliographies
収録内容
- An aspect of new product planning : dynamic pricing / Abel P. Jeuland and Robert J. Dolan
- PRICESTRAT - An applied strategic pricing model for non-durables / Hermann Simon
- LITMUS: a new product planning model / Joseph D. Blackburn and Kevin J. Clancy
- A general model for assessing new product marketing decisions and market performance / FredS. Zufryden
- Strategy development for new product introductions : predicting market and financial success / Edgar A. Pessemier
- Integer programming model and algorithmic evolution : a case from sales resource allocation / Prabhakant Sinha and Andris A. Zoltners
- A discrete maximum principle approach to a general dynamic market response model / Thomas E. Morton, Andrew A. Mitchell, and Eitan Zemel
- Optimal strategic business units portfolio analysis / Marcel Corstjens and David Weinstein
- Stochastic dominance rules for product portfolio analysis / Vijay Mahajan, Yoram Wind, and John W. Bradford
- Evaluating judgment-based marketing models : multiple measures, comparisons and findings / Shelby H. McIntyre and Imran S. Currim
- A process model for the family planning decision / John U. Farley and Donald E. Sexton
- Analyzing natural experiments in industrial markets / Gary L. Lilien and A. Api Ruzdic