Drop shipping as a marketing function : a handbook of methods and policies
著者
書誌事項
Drop shipping as a marketing function : a handbook of methods and policies
Quorum Books, 1990
- タイトル別名
-
Drop shipping
大学図書館所蔵 件 / 全8件
-
該当する所蔵館はありません
- すべての絞り込み条件を解除する
注記
Includes bibliographical references (p. [177]-179)
Includes index
内容説明・目次
内容説明
This practical handbook offers indepth coverage of the role of drop shipping in today's marketplace. The book analyzes carefully the advantages and disadvantages of this process from the perspectives of the many different users and providers of drop ship services. Useful, practical information is given, from packaging to storage costs. Forms of direct response advertising are also analyzed, such as mail order advertising techniques.
The fundamental drop shipping relationship between manufacturers and middlemen is examined and applied to the diverse needs of the importer, distributor, wholesaler, retailer, and in particular, the mail order direct marketer. The types of industrial and consumer goods that are or should be drop shipped are listed, and the reader is provided with methods for contacting U.S. drop shippers. Drop Shipping as a Marketing Function, with its focus on both analysis and practical application, is invaluable as a guide for anyone implementing or expanding the use of drop shipping as a marketing function.
目次
Preface
Drop Shipping: Definitions and Usage
Drop Shipping as a Marketing Policy
Drop Shipping Research
Functions and Services of Drop Shippers
Syndicated Catalogs and Graphics Provided by Drop Shippers
Drop Shipper-Middleman Relations
Direct Marketing Guidelines and Product Evaluations for Mail Order Promotions
Drop Shipping News
Drop Shipping Sources
Costs and Marketing Risks of Inventory
Drop Shipping and Direct Response Advertising
Economic Aspects of Drop Shipping
Selected Bibliography
Index
「Nielsen BookData」 より
