Public relations programming and production
著者
書誌事項
Public relations programming and production
Praeger, 1988
- alk. paper
- pbk. : alk. paper
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注記
Bibliography: p. [287]-292
Includes index
内容説明・目次
内容説明
Brody examines two components of public relations practice: development of the public relations program and production of materials. He first describes a viable program as consisiting of audience analysis and selection of appropriate channels of communication. Next, he examines the production of materials to be distributed through those channels--both the message itself and the process through which they are conveyed, whether it be print or audio-visual. The author also describes the production processes involved in detail together with associated cost and time factors, and considers all of the technological devices available to public relations practitioners.
目次
Preface New Realities Process and Pitfalls Knowledge as Power Creating Knowledge Missions, Goals, and Objectives Plans and Activities Messages and Media Audiences and Gatekeepers Scheduling and Budgeting Releases: News and Feature Printing Production Radio-Television Production Electronic Production Special Events Advertising Production Production for Other Channels Epilogue Selected Bibliography Index
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